How did this all happen?
We’re proud to announce our 10th anniversary in 2016. ROTERFADEN AND THE TASCHENBEGLEITER (»bag companion«) are the result of a design diploma in 2006. The topic for the thesis was »the calendar«. What do the organizers and calendars look like that people carry around in their bags? What can be done to improve the situation?
BEATE MANGRIG realized that all the different forms of self-organization needed a »system with maximum freedom«.
Her search for a modular solution had to tick a lot of boxes – it needed to work without a hole punch, and all the notes and other scraps of paper had to be allowed to stay too. Working with different pieces of paper doesn’t necessarily mean chaos. She tried out lots of different ideas, asked lots of questions, came up with lots of designs and finally ended up going to the patent office!
The degree at the SAAR UNIVERSITY OF ART & DESIGN can have an interdisciplinary nature – so our product designer was often in the typography studio as well as the workshops and the materials library during the development process.
The clip mechanism inside the organizer allows for »maximum freedom«.
Another design aspect: DIN formats are »allowed«. Where perhaps »old-school businessmen« used to dream up special formats and hole punch patterns in order to sell you more of their own special inserts, Beate Mangrig focused on giving customers the freedom to choose how best to meet their own needs. All sorts of papers fit in a TASCHENBEGLEITER – an A4 page that you have printed out will fit, for example, in an A5 TASCHENBEGLEITER when folded in half.
The name and the corporate design were also part of the diploma – it had soon become clear that this concept was going to go further after university. Seven months later, ROTERFADEN was born, and the thesis was awarded a distinction from the university – as well as finding its first customers.
From prototype to brand
It took almost a year to get from the prototype to the first proper production run. It took quite a while to find the right manufacturer for our clips and a number of »teething problems« needed to be dealt with. Our seamstress, who has always tested and improved our products in close cooperation with Beate Mangrig, still sews nearly all of our TASCHENBEGLEITER. The first retailers were lined up and the online shop was set up. The business was officially opened in July 2007 and the online store went live in November 2007.
From startup to brand
Being so practical, the demand for TASCHENBEGLEITER was high from the very beginning. A number of positive reviews in the press in 2008 helped the business get off to a flying start. And that is how the project turned into a flourishing business. Other TASCHENBEGLEITER formats were then added to the range. The company was born in Saarbrücken and is still based here. We opened our own store at the beginning of 2011 in Rosenstraße 11, in Saarbrücken where we are pleased to welcome visitors and customers. read more